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Category: Yoast

Ask Yoast: which eCommerce plugin do you recommend?

No matter what you’re selling: you want to use the best eCommerce system possible. So you know you’ll get optimal results and therefore have one less thing to worry about. But with all the different systems and plugins out there it can be hard to choose. In this edition of Ask Yoast, I’ll share which eCommerce plugin I generally recommend.
Topher Knoll emailed us the following question:
I’m curious what Yoast uses as its WordPress eCommerce plugin or what it recommends. I’m interested in something with plenty of SEO capability, and that has an easily customizable theme. I want to be able to encourage conversions with a good UX.
This is for ducttapedanyol.com which is an artist’s portfolio.
Check out the video or read the answer below!
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Buy now » Info The most complete eCommerce plugin “Well, let me answer that. We currently use Easy Digital Downloads and we are in the ..

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How to use custom campaigns

Google Analytics offers many ways to customize the data you’re tracking. One of these ways to track visitors, exactly the way you want, is custom campaign tracking. In this post, I’ll explain what custom campaigns are and how you can use them.
Custom campaigns Custom campaigns are best explained with an example. We use custom campaigns to track the amount of traffic and sales coming from our newsletters, the amount of traffic and sales coming from the banners within our plugins, from our social media efforts and so on. Using custom campaigns you can track links to your site better, so you’ll have a greater understanding of how people land on your website. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »
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When you’re creating a custom campaign, you can manually set a referral source, a marketing medium and name your campaign, among other things. In Google Analytics you’ll be able to see where people came from and even exactly wh..

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SEO basics: What is a permalink?

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the domain name. This might include a date or a category or anything you please. A simple permalink makes a URL easy to understand and share. In this SEO basics article, we’ll take a closer look at the permalink.Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »
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Permalinks should be SEO friendly Permalinks are an important part of your site as both search engines and visitors use these URLs to index and visit your site. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL…

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Ranking your local business part IV: Inbound links

This is the fourth post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking, discussed how to get the most out of Google My Business, and covered best practices for on-site optimization. Here, I’ll focus on another essential asset for local SEO: earning inbound links to your local business website. Learn why and how to do that!
Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of most SEO practitioners. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website.
Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. According to the experts of the Local Search Ranking Factors..

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Yoast’s mission: SEO for everyone

Our mission is ‘SEO for everyone’. We keep that in mind, in everything we do. But what do we mean by it? And why is it our mission? In this post, I’d like to explain Yoast’s mission.
A little bit of history To understand why we pursue this mission, we’ll have to go back in history. Let’s start in 2006: Joost de Valk was building SEO plugins because he strongly believed that everyone could benefit from the SEO knowledge he had collected in his work for large agencies. As a WordPress fanboy, he could quickly translate his technical SEO skills into a useful plugin for WordPress. New to SEO? Learn the Basics of SEO in our Basic SEO course »
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The WordPress SEO plugin, which was rebranded to Yoast SEO later on, got an enormous amount of users. What’s more, Joost received an overwhelming number of support requests and was unable to handle those, as he was still working for an agency as well. At that point, Joost decided to start his own company. Selling premium pl..

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A blog on an eCommerce site

Why do so many eCommerce sites have a blog? Is that because online shop owners love to write posts? Or perhaps they have a lot of spare time on their hands? Probably not. Although blogging is lots of fun, it also is a great marketing and SEO strategy. And because of that, eCommerce site owners start a blog. Here, I’ll explain why blogging is such a great marketing and SEO strategy. On top of that, I’ll give some practical tips on how to set up blog on a eCommerce site. New to SEO? Learn the Basics of SEO in our Basic SEO course »
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Why blog on an eCommerce site? Inform your audience about you and your products Blogging is a great way to inform your audience about your product. In a blog post, you can show how to use a product and why people should buy it. You can also tell your audience about yourself and your company. And you’ll be able to tell the story of your products from your perspective. If you’re, for instance, selling baby clothes on your site, a blo..

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Ask Yoast case study: SEO for a quality brand

With our Ask Yoast case studies we help clients with their SEO by reviewing the website and giving clear advice and hands-on tips. Those clients send us their website because they’re curious what improvements can be made to improve the overall rankings. This time, we reviewed the website of a high-quality sun protection brand: Calypso. The brand started many years ago in the UK but is nowadays sold all around the globe. Let’s dive into the website to see what they’re doing well and what things need improvement. Improve the sharing experience of your products on social media with the Yoast WooCommerce plugin! »
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A clean entrance On entering the website, we immediately see a clean and inviting homepage. The homepage makes sure visitors can easily navigate to the most important content of the website: the actual products. However, we also see things that can be improved.
First of all, we see the slider on top of the homepage. We’re not a big fan of sliders because differen..

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Ranking your local business #3: Website optimization

This is the third post in an 8-part series on how to rank your business for local searches at Google. Previously, I’ve listed the most important aspects that influence your local ranking and discussed how to get the most out of Google My Business. Here, I’ll focus on another essential asset for local SEO: optimizing your website for local search. Learn why and how to do that!
Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. It’s a crucial communication vehicle from you to your customers. Regardless of changing consumer search and social media behavior over time, it will remain a place that consumers visit. It’s the place to get more information about and connect with your business.
All that being said, it may surprise you to learn that your website makes up a relatively small part of Google’s local ranking algorithm. Google is famously secretive about how it ranks local businesses. But th..

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Tools to improve your online marketing campaign

One of the most frequently asked questions by fellow SEO consultants probably is: “What online marketing tools do you use?” In the ever-changing SEO world, it was time for us to update our list with the present day tools we use on a very frequent basis in a variety of projects. Some of these tools are mainly for SEO use, but they all come in handy for every website owner. Use them to check on your site’s health, improve communications and keep track of your traffic. And these are, of course, all important aspects of online marketing. So let’s dive straight in!
Google Analytics The heart of many a search engine optimization/search engine marketing campaign is Google Analytics. You can use it to track the clicks on your website and the impact of the things you change over time. It is, for example, effective to track how successful your advertisements, email blasts, and SEO campaigns are.
To install Google Analytics on your site you have to put the Google tracking code on every page of ..

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Yoast SEO 5.2: Accessibility, compatibility and bug fixes

Today we’re releasing Yoast SEO 5.2. In this brand new version you’ll find some feature enhancements, accessibility improvements and a couple of bug fixes. In addition to that, we’ve laid some groundwork that will help us make Yoast SEO work well with the plugins our users use most. Read about all the improvements here!
Accessibility Web accessibility is something we always urge website owners to think about and improve. As we can’t let our own products fall behind, we regularly work on the accessibility of the plugins we develop. This time, we scrutinized the accessibility of the onboarding wizard of Yoast SEO and improved it so everyone will be able to use it well. Optimize your site for search & social media and keep it optimized with Yoast SEO Premium »
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Redirects for private posts The redirects manager of Yoast SEO Premium is one of the features we’re most proud of. It makes creating redirects – and therefore preventing 404s – so much easier, and helps site owners ..

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